✺The Desk of
JUSTIN HALL

Visual Systems & Brand Designer
Partner & Chief Brand Officer at Pathwright

Made

Wrote

Cited

Work

CV

Hi, I’m Justin Hall, a design-a in South Carolina. ✺ I use colors and shapes to help people know what to do. ✺ I build an end-to-end brand for Pathwright that connects teachers with the only design-for-the-mind tool of its kind. ✺ Also at Grok Conf & Atlaslocal. ✺ My father-in-law says my job is drawing cartoons.

Email / Direct

hello@deskofjust.in

Email / Work

justin@pathwright.com

Biz Zone
→

LinkedIn

Partner & CBO
→

Pathwright

Creative Director
→

Grok Conf

Creative Director
→

Atlaslocal

2

Wrote

2.1

Stop Stealing My Attention

Human minds deserve to focus. It shouldn’t be impossible online.

Article / Pathwright
2.2

The 3 Phases of Design Every Project Encounters

Using short-term, mid-term, and long-term design harmoneously.

Article / Pathwright
2.3

The Secret to Creative Work

The invisible prep powering your real work.

Article / Pathwright
2.4

Lessons Learned

★ Help it be what it wants to be.

★ %#$@ing up is part of it.

★ Lowest ambiguity always wins.

★ High quality matters, but only if it ships.

★ (Care + Sweat) x Smart

★ Fear & manipulation will kill you.

★ Ship from the warehouse, not the workbench.

★ The best ideas come right at the beginning and end.

★ ASAP is no way to live.

★ The most satisfying skills to practice are those you’ll never finish learning.

4

Work

4.1
Atlaslocal
Coworking Space
Coming Soon
4.2
Pathwright
Education Software
2022
4.3
Grok
Tech Conference
2023
4.4
Cole Properties
Home Developer
2013
4.5
Biglou Pottery
Pottery
2020
4.6
Vocationality
Career Counseling
2018
4.7
Dyslexia Friendly Classroom
Education Consultant
2021
4.8
Bossy Baker
Bakery
2015
4.9
Filament Goods Co
Woodworking
2013
4.10
Miata Fix
Auto Garage
2019
4.11
C.R.S.
Monogram
2021
4.12
Preference Tech Consultants
Tech Consultancy
2018
4.13
Frontier Label
Label Printer
2014
4.14
Wondertools
80k+ Subscriber Newsletter
2025
4.15
The Secret Table
Restaurant
2013

5

CV✺Timeline

2025-
Creative Director
Atlaslocal
Helping a local space build its community
Brand / Web / Physical
2023-
Creative Director
Grok Conf
Making a tech conference as fun as possible
Brand / Web / Physical / Screens
2022-
Chief Brand Officer / Partner
Pathwright
Creating a lean, strongly positioned brand
Web Owner / Leadership / Product UI
2020-22
Head of Culture / Partner
Pathwright
Brand Strategy / Team Culture / Product UI
2019-24
Brand Director
Bossy Bakers
Brand / Web / Shop Design
2015-20
Creative Director
Pathwright
Creative Strategy / Team Manager / Product UI
2014 / 17 / 19
Volunteer Designer
Grok Conf
Brand / Web / Physical
2013-15
Art Director
Pathwright
Visual Direction / Production / Product UI
2010-15
Solo Design Studio
Early-Stage Startups
Branding / Web / UI
2010-13
Professor
College-Level
Design Technology 1 / 2
2010-12
Masters of Arts Degree
Graduate School
Graphic Design
2006-10
Bachelors of Arts Degree
College
Graphic Design Major / Creative Writing Minor
2006
First Freelance Job
Tate Farms
Print Brochure
2006
First MacBook
So Expensive
Rush of Blood to the Head
DOJ ✺ Email ✺ Dribbble ✺ Made in the USA ✺ Designed in Greenville, SC ✺ Rollin’ the graphics dice since 2006
DOJ ✺ Email ✺ Dribbble ✺ Made in the USA ✺ Designed in Greenville, SC ✺ Rollin’ the graphics dice since 2006
DOJ ✺ Email ✺ Dribbble ✺ Made in the USA ✺ Designed in Greenville, SC ✺ Rollin’ the graphics dice since 2006